About Me

Aviation is not just about flying. It's about the decisions that make flying possible.

I'm Manvi Sharma — an aviation enthusiast, a business analytics professional, and the person writing everything you'll find here.

The short version

I've always been curious about what happens behind the scenes in aviation — not just how aircraft fly, but why airlines make the decisions they do. Routes and networks, pricing, demand, operations, profitability: the parts of the industry most passengers never see, and the parts I can't stop reading about.

That curiosity turned into a way of working. With a background in aerospace business analytics, I tend to look at aviation through numbers first — what a schedule change implies, what a load factor is really saying, why a route that looks unprofitable is still on the map.

I started AviJournal because aviation deserves writing that is neither press release nor spreadsheet. Every day I write down what I notice about the industry: a route that should not work but does, a schedule change that hints at a strategy shift, a terminal that quietly solved a problem everyone else lives with.

What I hope you take away is simple. Aviation becomes far more interesting once you can see the reasoning behind it — and I'd like this to be the place where that reasoning is explained clearly, without jargon and without the hype.

What I follow

  • Airlines
  • Airline strategy
  • Aviation business
  • Airline economics
  • Airports
  • Aircraft
  • Operations
  • Data & analytics
  • Aviation technology

Why AviJournal

It's a personal site, not a publication. One person, writing things down properly.

  1. 01Document what I notice — a route that shouldn't work but does, a schedule change that hints at a strategy shift.
  2. 02Explore ideas properly instead of letting them sit half-formed in my notes.
  3. 03Understand the business behind aviation, not only the machinery.
  4. 04Share a perspective that is neither press release nor spreadsheet.
  5. 05Learn in public, and let the writing keep me honest.

What you'll find here

If any of this sounds like your kind of reading, start with the journal.

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